Personal performance coaching for founders and leaders. Perform better, lead yourself first, and build a life that actually means something.
Most owners try to fix the business while running on empty — negotiating with themselves every morning. You 2.0 flips that: you become someone you trust to act, decide and follow through.
This is my own method, built from founding and scaling businesses while managing chronic fatigue and ADHD. It's designed for real pressure, not a retreat.
The pricing conversation that never happens. The hire that slips another month. The quote that goes out at last year's rate because rewriting it feels like too much on a Thursday afternoon. None of those are strategy failures. They are what happens when the person running the business has nothing left by mid-afternoon and takes the option with the least friction in it.
That is why the person comes first in Performance on Purpose. Not because personal development matters more than commercial performance, but because it sits upstream of it. A business is a long series of decisions made by one tired human being. Improve the quality and the consistency of those decisions and almost everything downstream moves with them — pricing, delegation, hiring, the conversation you have been putting off since March.
The mistake is treating this as motivation. Motivation is a weather system: pleasant when it arrives, useless to plan around. What holds is a small number of routines that survive your worst week of the month, and a way of noticing early when you are running on fumes. Two rules I work to — fix the input before you redesign the output, and treat capacity as a system rather than a virtue.
I build it this way because I have had to. I am an introvert with chronic fatigue syndrome and ADHD, so a method that only works on a good day was never going to be any use to me. Everything here is designed to hold on an average day and to fail gracefully on a bad one.
Not insight for its own sake — behaviour you can feel within weeks.
A 3-minute Reset Protocol that stops stress and avoidance running the show.
You hold your non-negotiables — sleep, boundaries, focus — consistently, without grinding.
Clean requests and difficult conversations you finally stop putting off.
A personal operating system: weekly review, daily reset, next smaller step.
We score where you are, pick what matters most, and build from there. Score yourself 0–10 on each, then see your three focus areas instantly.
A wheel is only worth the honesty you bring to it. This is the scale I use, so a 6 means the same thing in every area.
Not really there. Nothing in your week supports it, and you know it.
Happens when conditions are good. Falls over the moment you get busy.
Reliable — because a routine holds it up, not willpower.
A genuine strength. You could teach it to somebody else.
Take an owner-manager with a six-person business, scoring for the first time. These figures are illustrative — not a client, and not a result anyone is promising you.
Purpose and direction 7. Energy and wellbeing 3. Focus and priorities 4. Habits and discipline 4. Confidence and self-belief 6. Emotional intelligence 6. Relationships and support 5. Resilience 5. Growth and learning 6. Enjoyment and fulfilment 4. Total: 50 out of 100.
The instinct is to read 50 out of 100 as “about average, could be worse”. It is not a mark out of a hundred, it is a map, and three things stand out in it. First, energy at 3 is funding every other number on the wheel: you cannot hold habits at 4 while energy sits at 3, so working on habits directly will fail and then feel like a character flaw. Second, purpose at 7 next to enjoyment at 4 is the treadmill signature from the Performance on Purpose quadrant — clear direction, no pleasure in the journey. Third, nothing is below 3, so there is no crisis here. Just a system running at roughly half its designed output.
The plan that comes out of that is not ten actions. It is two: a fixed finish time on four nights a week, and one protected 90-minute block each morning before email. Everything else is deliberately left alone for 90 days and then re-scored. If the two hold, energy and focus move — and the six or seven areas that depend on them move too, without ever being worked on directly. That is the whole argument for scoring before acting.
Nobody scores tens across the board, and chasing that is its own trap. This is what a 7 or an 8 looks like in an ordinary week — one line per area of the wheel above.
You 2.0 is the personal-development system I built while founding and scaling businesses — and managing chronic fatigue and ADHD. Twenty-four practical modules: principles, values, identity, focus, habits, stress, resilience, confidence, communication, difficult conversations and a personal operating system. Not theory — reps you install into your week.
Every improvement should buy you more of these. If it doesn't, it isn't worth doing.
Increasing financial strength, resilience and choice — so money pressure stops distorting your decisions. Enough margin to turn down the wrong client and afford the right hire.
Increasing control over your time, with the business depending on you less each quarter. Measured honestly: what breaks if you switch the phone off for a fortnight, and how fast.
Sometimes called personal freedom. Choices made on your own terms, and a head that isn't re-running the numbers at three in the morning.
Every engagement ends with one thing you own: your Personal Performance Plan.
See honestly where you sit on performance and purpose.
Rate the ten areas, 0–10.
Define what matters — and your good ordinary week.
Choose the 90-day focus that moves the needle most.
Turn it into a Personal Performance Plan with real actions.
Weekly reviews to stay on track; re-score quarterly.
None of this needs a coach, a course or a new app. It needs a diary and about forty minutes.
Score the wheel above. Ten minutes, one sitting, no deliberating.
Take your three lowest scores and cross two of them out. Work the one you control directly, without anyone else's agreement.
Book the block before you leave your desk today: three mornings a week, 90 minutes, before email. Three blocks is four and a half hours a week — across 46 working weeks that is 207 hours, or five and a bit ordinary working weeks handed back to the work only you can do.
Pick four nights and set an actual finish time. Not “earlier”. A time, in the calendar, with an alarm.
Put one question in Friday's diary: what did I do this week that only I could have done? Two lines of answer is enough.
The decision rule: if an action needs willpower on your worst day of the month, it is not an action, it is a wish. Halve it until it survives that day — then it counts.
Three pillars, one method. Most owners work them in sequence rather than all at once — start where the lowest honest score is.
Where this pillar sits: the quadrant, the three freedoms, and how person, leader and business fit together.
See the method →Pillar twoThe twelve areas of leading other people — delegation, decisions, accountability and the conversations you are avoiding.
Score the leadership wheel →Pillar threeThe ten areas of the Wheel of Business — strategy, finance, operations, systems, owner time and resilience.
Score the business wheel →Business coaching works on the business; this works on the person running it. The distinction matters because a great many business problems are really capacity problems — the strategy is sound, but the owner has no room left to execute it. This pillar deals with energy, focus, habits, confidence and how you handle pressure. If your constraint sits in pricing, delivery or team rather than in you, start with the Wheel of Business on the High-Performance Business page instead. Most owners end up doing both, in that order, because personal capacity is what makes business changes stick once the novelty wears off.
Two to three weeks for the first visible change, a quarter for anything structural. The early wins come from removing things rather than adding them: a fixed finish time, one protected block, one conversation you stop postponing. Those are noticeable within a fortnight because they change your week immediately. The deeper shifts — how you handle pressure, whether your standards hold when you are busy — take a full 90-day cycle, which is why the plan runs in quarters and the wheel is re-scored at the end of each one. Anyone promising a transformation in a fortnight is selling the feeling of change rather than the thing itself.
No, and sometimes you should not. If the business loses money on every third job, fix the pricing — that is a Wheel of Business problem and no amount of personal development will touch it. The useful test is whether you already know what needs doing and still are not doing it. If you know the answer and cannot get to it, your constraint is capacity rather than knowledge, and that is what this pillar is for. If you genuinely do not know what to fix, score the business wheel first and come back here when the plan needs somebody with the room to deliver it.
Your three lowest areas appear on screen straight away, with no email required. If you want the follow-up, leave a first name and email and I will send a written plan for each of those three areas — a first move for each one, not a brochure — followed by a short series of emails going deeper on them. There is no obligation to book anything and you can unsubscribe from any of it. If you would rather skip the email entirely, book a 30-minute call and we will work through your scores live instead.
That is the case it was built for. I have chronic fatigue syndrome and ADHD, so a system that only functions on a good day was never going to be useful to me. Three practical differences: routines are deliberately small enough to survive a bad week, work is matched to the hours when your energy is actually available rather than spread evenly across the day, and rest is scheduled as part of the plan rather than treated as recovery from failure. I wrote about how that works day to day in balancing business with chronic conditions.
Book a free, no-obligation 30-minute call. We'll find the biggest opportunity in your business — then you decide if you want a hand fixing it. No pitch, no fluff.
Prefer email? andy@andyjackson.com
