Andy JacksonAndy Jackson

Performance
on Purpose.

A method for business owners that works at three levels: you, your leadership and the business, so the effort goes into what matters to you.

The idea

High performance means performing at the right level, in the right areas, for a reason that matters to you.

01

Are you performing well?

02

Is that performance serving a meaningful purpose?

Strong performance with no clear purpose turns into a treadmill. A clear purpose with no follow-through stays unfulfilled potential. The aim is strong performance in service of a life, a leadership role and a business that mean something to you.

Where the method comes from

Performance on Purpose grew out of founding and running businesses across accountancy, law, technology and investment while working around chronic fatigue and ADHD.

I never had the option of simply out-working a problem. The method had to answer three questions: what moves this, what can I stop doing, and what is it all for?

Read Andy's story →
THE RULE
Get good at the few things that build what you want.

Everything else is noise, however impressive it looks in a plan.

Place yourself honestly.

Score what happened in the last ninety days. Leave your plans for the next ninety out of it.

Six or more on both axes puts you in the top-right. Below six on either tells you which axis deserves this quarter.

1 · Score2 · Locate3 · Plan
Score the last ninety days
Performance · last 90 days
5
Purpose · one honest sentence
5

The Performance on Purpose Quadrant

Two axes — how well you're performing, and how much it serves a purpose. The aim is the top-right corner.

LowPurposeHigh
High purpose · low performanceUnfulfilled Potential

Meaningful intention, inconsistent execution.

★ Aim hereHigh purpose · high performancePerformance on Purpose

Strong results serving a meaningful direction.

Low purpose · low performanceDrifting

Low direction, low momentum.

Low purpose · high performanceThe Treadmill

Real effort, unclear destination.

LowPerformanceHigh

The three freedoms

Every improvement should give you more of at least one of these.

01

Financial freedom

Increasing financial strength, resilience and choice — so money pressure stops distorting your decisions.

Can the business survive three difficult months without you funding it?
02

Time freedom

Increasing control over your time, with the business depending on you less and less.

If your phone stayed off for two weeks, what breaks first?
03

Freedom of mind

Headspace and choices made on your own terms — the thing the other two freedoms are meant to buy.

Which decision do you already know is right but keep avoiding?

The usual sequence: enough financial freedom to stop money distorting every decision, enough time freedom to think clearly, then freedom of mind becomes available.

The three pillars

The same method, applied at three levels — build the person, develop the leader, improve the business. Each has its own path below.

Personal performance

High-Performance Person

How do you become a high-performing person while building a life that means something to you?

→ Personal Performance Plan

Explore →
Leadership performance

High-Performance Business Leader

Who do you need to become to lead the next version of your business?

→ Leadership Performance Plan

Explore →
Business performance

High-Performance Business

What needs to improve so the business becomes stronger, more profitable, more resilient and less dependent on you?

→ Business Performance Plan

Explore →

Score yourself, then improve

Each pillar has its own wheel — a quick self-assessment that shows exactly where to focus. Score yours, get your three focus areas instantly, and a plan for improving each one.

From insight to a 90-day plan

1

Map your quadrant

See honestly where you sit on performance and purpose.

2

Score the wheel

Rate each area 0–10 and write one sentence of evidence.

3

Clarify your purpose

Define what matters — and what a good ordinary week looks like.

4

Pick 1–2 priorities

Two areas. Two points. One quarter. No quiet third priority.

5

Name the first action

Put a date inside the next fourteen days and one number beside it.

6

Review & re-score

Review weekly; re-score against the original sheet after thirteen weeks.

THE OPERATING RULETwo areas. Two points. Ninety days.

Work on the lowest scores first. Steady sevens across the board are worth more than two nines and three threes.

Three ways to use the method

Talk to me about your business

Book a free 30-minute call. We'll look at where your business could improve most, then you decide whether you want my help with it.

Book a call →

Prefer email? andy@andyjackson.com