Andy JacksonAndy Jackson
NED support for founder-led businesses

Independent challenge.
Founder-level reality.

The higher the stakes, the harder it becomes to find someone who can challenge the founder honestly, understand the operating detail and still keep the long view in the room.

IndependentChallenge without politics
OperatorCommercial realism
Board-levelGovernance and focus
Long-termValue over theatre
The constraint

A founder-led board can become an echo chamber without meaning to.

  • Strategic decisions stay inside the founder’s head
  • Urgent operating noise crowds out long-term choices
  • Nobody in the room is truly independent
  • Governance arrives late, usually after pressure exposes the gap
The work

The right NED improves the quality of decisions before the stakes rise.

  • Challenge assumptions without taking over management
  • Keep risk, cash, people and value creation in the same conversation
  • Create accountability for decisions and commitments
  • Support the founder while strengthening the board around them
A practical route

What useful NED support looks like

01 · Perspective

See around corners

Bring experience from multiple sectors without importing a generic playbook.

02 · Challenge

Improve the decision

Ask the question the room is avoiding and test the logic properly.

03 · Accountability

Make commitments hold

Keep decisions visible and revisit what the board said it would do.

Why Andy

Built for founders because it comes from one

Andy brings the discipline of an operator, the pattern recognition of an investor and direct experience founding companies across professional services and technology. The work is practical, independent and grounded in what happens after the board meeting.

Meet Andy →
Straight answers

Common questions

What is the difference between a NED and a consultant?

A NED strengthens board decisions, governance and accountability over time. A consultant is normally engaged to solve a defined problem.

When should a founder appoint one?

Before a major transition, investment, acquisition or period of complexity makes independent challenge urgent.

Does Andy work remotely or in person?

Both. The exact rhythm depends on the board, the stage of the business and where in-person challenge adds most value.

Start with the real situation

Tell Andy what is going on.

No pitch sequence. Andy reads the note and replies personally with the most useful next step — including saying when he is not the right fit.

Book a short call →

Prefer email? andy@andyjackson.com

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